Marketers can also use beacons to build lookalike audiences. Beacon tech company Gimbal, which was acquired by mobile ad platform The Mobile Majority in December, gathers first-party data from users ...

In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself ...

Mobile beacons are suddenly the buzz – and for good reason. Facebook’s recent announcement that it will begin testing mobile beacons as part of its new “Place Tips” service has put the ...

Mobile Wallets & Beacons So, how do mobile wallets relate to beacons? Beacons just might be the shiny object you need to activate a mobile wallet program — or they might not.

Marketers don't have to wait for beacons to target consumers. Here's how brands can use mobile to target users with location-based offers.

Beacons constantly transmit a signal that an opt-in user’s mobile device can detect. After detection, a pre-determined engagement is then displayed through a proximity-enabled mobile application that ...

Mobile Beacon is honored to congratulate our winner, but we’d also like to thank everyone who took the time to learn about our 10 finalists and vote. Additionally, Mobile Beacon is grateful to ...

Boost mobile ROI with beacons First, take into consideration that users do not want to be bothered by your brand if you approach them without personalization.

Mobile Beacon is honored to provide a community grant in celebration of this anniversary to SPNN’s Community Technology Empowerment Project (CTEP) AmeriCorps program in St. Paul, MN.

You need a management tool, even if it uses an intermediate Bluetooth connection between a mobile device and the beacons. (The mobile device acts as a client to the management server wherever it is.) ...