McDonald’s and BTS, two of the most well-known names worldwide, are pairing up for a special menu collaboration. On Monday, the fast food chain announced it would launch The BTS Meal starting ...

The BTS McDonald’s meal has been a highly anticipated drop from the fast food chain since it was announced, and it didn’t disappoint. We arrived at the McDonald’s on Castle Road just before ...

That’s because McDonald’s is bringing its ‘Famous Orders’ campaign from the US over to the UK for the very first time. In the ...

Brands can get tips for their own marketing campaigns from the successful collaboration between Korean pop sensation BTS and fast food giant McDonald’s, says Mutant’s Bethany Bloch. The rollout of a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

Since Travis had been a McDonald's fan long before the campaign was conceived, this campaign was undeniably authentic, and everyone could tell. The global sensation BTS also teamed up with ...

First it was Travis Scott—now McDonald's will see what its signature meal idea looks like on a global scale with BTS. The fast food giant's shift toward plant-based meat could have major ...

Stormzy is the first celebrity to take part in Famous Orders in the UK, showcasing his favourite order which includes 9 Chicken McNuggets, Fries, two BBQ Dips, the Oreo McFlurry or an Apple Pie, with ...