The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C ...

If you want to start a business, start one in software. Humans might have overcome scarcity, but we now need better and better ways of distributing resources and innovating around how we use them.

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Editor's note: The following is a guest post from Daphna Steinmetz, CTO at Digital Turbine. Mobile app developers are facing a tough challenge. As comScore pointed out, consumers spend about half of ...