Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

Here's an unlikely recipe for successfully spicing up a winter clothes catalog - make the models lose their clothes, or to be more exact, allow your clients to see what is hiding underneath the bulky ...

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Augmented reality got a major boost from the wildly popular Pokémon Go and now it looks like it could get another one at retail stores. A shopper could use augmented reality to help them picture a ...

Since the pandemic began, almost every aspect of life moved online — but we never expected our closets to go virtual. But even prior to the pandemic, we saw hints of how fashion could exist solely on ...

Amazon has filed a patent that suggests the company could one day provide an augmented reality (AR) experience that would let users “try on” clothes and accessories before buying. The patent is based ...

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Four new brands are headed to Snapchat to take advantage of the social media platform’s augmented reality capabilities. Items from Dior, Fendi, Ralph Lauren, and Marc Jacobs are now available to try ...

AR developments are part of a bigger push for traditional brick-and-mortar retailers to woo consumers into their stores rather than opting to shop online. Hemant Mishra/Mint via Getty Images It’s ...

At first glance, the AR Magic T-Shirt appears like any other children’s garment. However, when scanned using a smartphone, ...