NEW YORK (AP) — Kinzie Hansen-McKinzie is looking forward to connecting with a fanbase as the Athletes Unlimited Softball ...

CEO and Co-Founder of Athletes Unlimited Jon Patricof is bullish on the AU Softball League ahead of its second season, with ...

Kinzie Hansen-McKinzie is looking forward to connecting with a fan base as the Athletes Unlimited Softball League switches to ...

Women’s sports properties are rethinking how they build and sustain younger fandom, with leaders across leagues, media and ...

The 2026 AUSL College Draft will sort out where the 17 college softball players who received the league's "golden tickets" ...

On Thursday, Athletes Unlimited announced the thrilling news regarding the astounding partnership with the global brand Adidas for a multi-year deal. Per the news release, Adidas will be the official ...

A new Athletes Unlimited softball league arrives this summer with the sport still on the rise and a surrounding campaign throwing hard for its success. Last year, however, Athletes Unlimited announced ...

For many athletes, Athletes Unlimited opened the door back into the games they may have otherwise been forced to leave behind. But for some, those career revivals didn’t stop at the baseline or batter ...

When Athletes Unlimited brought its professional women’s basketball season to Nashville in February, the action extended far beyond the court. Behind the scenes at Municipal Auditorium, GameTime ...

Many of the top players at the Women's College World Series won't end their playing careers altogether when the tournament is complete, instead going into the professional ranks. Athletes Unlimited ...

Athletes Unlimited Pro Basketball has announced the first 14 athletes who will compete this year as the four-week league returns for its fifth season in February. 2023 AU champion NaLyssa Smith and ...