The post-install event provides app marketers with a tool to correctly optimize app-driven marketing based on actual conversion metrics.

With UAC, Google is using machine learning and a data-driven approach to “take the guesswork out of digital marketing for apps,” said Bill Riddell, digital media manager for Chacka Marketing, in a ...

Andrew Darling (@Darlingbuds), global marketing director at TBG Digital, offers a guide to mobile app install ads on Facebook, Twitter and Google. Since Facebook introduced app install ads they have ...

Soon Facebook will be competing with the likes of Twitter and Google to attract marketers’ budgets in the mobile app install ad space. In Facebook’s latest earnings call, after reporting a first ...

With millions of apps in the Google Play and App Stores, developers need a customized user acquisition strategy to not only attract an initial audience, but also, maintain user growth over time. Over ...

In March, Yahoo told VentureBeat it was testing mobile app promotion tools. Google and Twitter announced their own mobile app install promotion programs shortly thereafter in April.

AdWords app-install campaigns to sunset as Universal App Campaigns take over Google says Universal App Campaigns are now delivering 50% of app downloads across its network.

Twitter is kicking off the global rollout of mobile app promotion ads — units that either take users to app downloads, or to the apps themselves if they’re already installed, via a deep link.

Fiksu, a company that helps app publishers drive installs via a real-time bidding marketplace for ad impressions, is to start supporting Facebook's mobile app install ads.

Once the app marketing team has identified and assigned a value to each key post-install event, the team?s next step is to analyze and optimize the various ad channels to target ad spending on the ...