The app-to-web attribution industry gap While more than 83% of surveyed ad tech companies are aware of the ability to measure cross-app and web match rates, only 55% currently offer a specific ...

For starters, in-app advertising offers a higher click-through rate than web advertising. According to Medialets, the click-through rates for apps is 0.58 percent whereas mobile Web only has a 0.23 ...

Indeed, average click-through rates for video in-app ads are now more than seven times higher than display ads, according to a new report from in-app ad platform Smaato and app marketing and ...

Mobile apps are mainstream, and revenue potential generated from in-app advertising is determined by several variables. As with any digital advertising medium, the revenue potential fluctuates ...

The Boston-based mobile app marketing company found that the cost for acquiring new loyal app users through advertising has reached $1.80 per customer, an increase of 20 percent since June. Fiksu ...

Within the mobile app universe, near-distance file transmission and sharing apps have been innovating how files are distributed, shared and managed offline.

Facebook is updating the advertising unit that promotes application installs in Facebook's mobile app. The Mobile App Ad for Install will take users who click on the advert directly to the Apple ...

The damage from mobile ad fraud is approaching $5 billion, and e-commerce apps represented 40% of the fraud tracked by Adjust.

London, Aug. 22, 2025 (GLOBE NEWSWIRE) -- Pixalate, a leading ad fraud protection, privacy, and compliance analytics platform, today released its Q2 2025 Global Made for Advertising (MFA ...