Google Analytics campaign tracking enables you to add special tracking codes, otherwise known as “utm tracking codes”, to your marketing campaign URLs to help determine how visitors are ...

You can track all of your social media traffic, and you can track it for free: all you need are Google Analytics and a little bit of UTM codes.

So it’s best to use campaign/date specific UTM parameters with strong naming conventions to organize the data flowing into Google Analytics.

Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.

UTM tracking involves adding a code to any URLs you share on social media. This enables you to see exactly how much traffic is coming to your webpage specifically from social media channels, posts, ...

Before starting with an example, it is important to know that there are five campaign tracking parameters of which three are required (utm_medium, utm_source and utm_campaign): ...

Valve announced that it is updating its Steamworks platform today with an open beta test of support for UTM traffic tracking. UTM, short for Urchin Tracking Module, is a system where codes are ...

Google's John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters ...

Valve has updated its Steamworks platform with an open beta test for UTM traffic analytics. UTM, or Urchin Tracking Module, is a standard used for measuring whether specific links are being ...