American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids. The moment Pentagram partner Emily Oberman’s team ...

American Girl historical dolls will now come as Little People and even as Polly Pocket sized characters as part of Mattel's ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." I remember learning about American Girl Dolls and Wicked at the same time—a big moment for me. When I was ...

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

Founder Pleasant Rowland called the American Girl approach "finding the girl in history.'"The brand is celebrating its 40th ...

New-to-me news: American Girl offers many of their popular historical dolls in a mini version, along with an abridged, miniature book. These small dolls are only six and a half inches tall—smaller ...

American Girl fans, get ready to take a trip down memory lane. The beloved brand is relaunching eight of its original Historical Characters dolls in honor of its 40th anniversary this year. The ...

"This ruins the whole point of the historical dolls!!" one critic said Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff full time ...