Amazon Haul — whose name is a play on social media "hauls," where people show off their purchases — focuses on selling items for $20 or less, or what Amazon calls "crazy low prices." In a blog post, Amazon said the new service is available in its shopping app and mobile website.

The budget service, now in beta, appears to be Amazon's answer to Chinese retail discounters Temu and Shein.

Amazon.com Inc. has launched an online storefront designed to compete with Temu, the low-cost shopping app that gained traction with shoppers who trade longer shipping times for rock-bottom prices.