Although most retail marketers say they generate hardly any app installs from their affiliate programs, the reality is quite different, according to Button.

Affiliate marketing has something of bad reputation. Linking to products in online stores in return for a cut of the profits is seen as easy money, so there’s no surprise that it attracts ...

With the huge interest in Apple, the iPhone, and the app economy, a number of sites have built up an impressive following and used revenue streams from affiliate marketing to finance the sites.

In a recent survey, nearly 90 percent of advertisers said affiliate programs were important to their overall marketing strategies. Publishers also claimed that affiliate partnerships drive more ...

ShopNBC and drugstore.com are among the merchants that have partnered with LinkShare Corp.’s affiliate network to track mobile commerce transactions. LinkShare’s goal is to accelerate mobile ...

Trading apps such as Robinhood and Webull are leveraging social-media influencers to drive sign-ups. Influencers are making money by promoting these fintech apps through affiliate links. Industry ...

Apps are the fastest growing e-commerce channel and our projection is that the growth trend will continue. Leading brands have already recognised that affiliate marketing is an efficient and ...