A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various ...

How to Create a Good Advertisement Slogan. Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately ...

Advertising slogans should be short, intelligent phrases that capture the target audience's attention and make them stop and think.

Like old songs, advertising slogans evoke images of people, places and experiences imprinted on our individual-and collective-consciousness.

“Once upon a time” is how fairy tales begin. The phrase also can apply to stories about choosing a career. Someone in a group of aspiring advertising and design students once asked me my ...

From the original ‘The Ultimate Driving Machine’ and more recent ‘Sheer Driving Pleasure’ and ‘JOY’ advertising campaigns, the slogans and taglines BMW has come up with have been some ...

If you don’t know, you’re not alone. A survey released this week found that most Americans can’t match even the most prominent advertising slogans with their corporate owners.

A new survey shows that automobile advertising - the category that brings in the most ad dollars - has not produced any of the 15 most memorable slogans in modern advertising. Advertising tag ...