Declining ad rates are contributing to the slowing growing trend of websites turning to ad-free revenue models, like paid subscriptions, to stay afloat. Many sites are opting to run both an ad-free ...

The app-to-web attribution industry gap While more than 83% of surveyed ad tech companies are aware of the ability to measure cross-app and web match rates, only 55% currently offer a specific ...

Declining ad rates are driving more online publishers to consider offering ad-free versions.

Pixalate Releases March 2024 Rankings for Open Programmatic Ad Sellers on Made-For-Advertising (MFA) Websites: 18% of Global Ad Spend on MFA Sites Was Sold by Magnite Pixalate’s research reveals ...

The difference here is that publishers can negotiate advertising rates based on how much revenue sales ads generate for advertisers. This leads to lucrative deals for widely visited websites ...

According to Pixalate’s research, 10% of global open programmatic web ad spend — approximately $716 million — went to domains identified as Made for Advertising (MFA)London, Aug. 22, 2025 ...

“Podcast advertising rates held steady in November, remaining relatively flat as we move into December.” said Dave Hanley, Chief Revenue Officer at AdvertiseCast.

The ad rates for online video keep coming down, and that is a good thing. Video ad network BrightRoll is about to release some data from the first quarter of 2009 which shows ad rates as measured ...