AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to ...

Despite regulatory restrictions and tightening budgets, the mobile advertising market remains strong, with ad spending driving $2 out of every $3 spent on mobile, according to Data.ai’s latest ...

VP of Marketing at Sensor Tower, the leading solution for mobile marketers, app developers and industry analysts for mobile insights. A year and a half after the radical changes brought to ...

To compile this research, Pixalate’s data science team analyzed 5+ billion global open programmatic advertising impressions across web domains, 27+ billion impressions across mobile apps on ...

A study by Adology finds that mobile advertising and branded smartphone applications influence consumers? purchase decisions. Nearly half (49.2 percent) of home furnishings consumers say mobile ...

Are Ads Coming to Messaging Apps? Mobile messaging represents an oft-unsung yet powerful worldwide trend.

AppsFlyer Survey Finds 98% of Brands Believe that Connected TV Advertising will be Bigger than Mobile Advertising, with 25% Claiming It Will Happen in 2-3 years ...

These updates to the Google Ads mobile app help to automate campaign management by providing advertisers with customizable notifications and alerting them when performance strays from the norm.

AppLovin's AI-powered platform and strong growth offer a potential 43.4% upside in mobile advertising. Read an analysis of APP stock here.

Ads within smartphone applications such as the popular puzzle game Angry Birds are turning into a key driver for mobile advertising, as apps become the main distribution method for media on mobile ...

An investigation by Advertising Standards Authority used avatars to mimic the browsing behaviour of different age groups and genders to monitor the ads that appear on mobile games.