Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

NBC Universal unveiled new AI-powered ad tech and data products designed to link premium video advertising to measurable ...

Transit advertising has become one of the most effective and affordable ways for brands to gain massive visibility in busy urban environments. As millions of people rely on public transportation every ...

Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on to its advertising potential, with the initial SMS advert sent out ...

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.

A collection of nearly two dozen online publishers plan to offer advertisers at least one of three new display advertising formats beginning in July, the Online Publishers Association announced ...

Michael Benedek is CEO of Datonics, an online data company and pioneer in the integration of audience data into programmatic platforms. Advertising on TV streaming platforms is growing. The huge shift ...

Ahead of its virtual upfront presentation on Monday, NBCUniversal has unveiled a set of advertising innovations ranging from new formats to augmented-reality shopping. Interactivity is the central ...