How can startups and developers actually monetize their AI products? A startup called Koah, which recently raised $5 million ...

Engaging with consumers in-app is incredibly effective, as it speaks to people in the moment in which they’ve already expressed intent. But, as with any emerging type of advertising, there are some ...

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...

The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

In-app advertising is a hot topic this year, due to the surge in activity and new efforts at privacy protection in the last 24 months. Now, a new study of more than 300 mobile publishers indicates ...

According to The Brainy Insights, the global in-app advertising market size is projected to reach USD 904.61 billion by 2032 from its value of USD 135.92 billion in 2022, at a CAGR of 20.87% ...

In-app advertising also works well because it can be enhanced by location data, which is the first step in understanding context and increasing engagement.

Uber is launching an in-house advertising division and rolling out its own form of targeted digital ads as it seeks to develop new revenue sources.

Google says recent changes to the Google Maps app will make the app "more attractive for users and more effective for advertisers." ...