The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it ...

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...

In-app advertising is a hot topic this year, due to the surge in activity and new efforts at privacy protection in the last 24 months. Now, a new study of more than 300 mobile publishers indicates ...

From ad networks and exchanges to demand-side platforms and other app publishers, app marketers have left no stone unturned when it comes to finding new mobile channels on which to advertise their ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

Engaging with consumers in-app is incredibly effective, as it speaks to people in the moment in which they’ve already expressed intent. But, as with any emerging type of advertising, there are some ...

Mobile apps are mainstream, and revenue potential generated from in-app advertising is determined by several variables. As with any digital advertising medium, the revenue potential fluctuates ...

According to The Brainy Insights, the global in-app advertising market size is projected to reach USD 904.61 billion by 2032 from its value of USD 135.92 billion in 2022, at a CAGR of 20.87% ...

How to Advertise in the Pandora App. Pandora offers listeners a free Internet radio service they can customize to fit their music preferences. Pandora is available as web-based radio station and ...

The global in-app advertising market is expected to grow from $99.75 billion in 2022 to $119.69 billion in 2023 at a compound annual growth rate (CAGR) of 20.0%.