After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version of its Ads.txt initiative to reduce counterfeit ad inventory. The App-ads.txt hold-up ...

Growing attacks — including DV-identified AI slop scheme, Synthetic Echo — highlight how fraudsters manipulate and exploit ads.txt, as the number of cases now exceeds 100 The DV Fraud Lab has ...

Ads.txt research released Tuesday shines a new light on the extent of the harm done to major publishers by inventory resellers and lax supply chain standards. A joint study from Google, Amobee and ...

“Few publishers have adopted ads.txt because their tech teams are overcommitted to other projects, and they don’t understand how ads.txt will benefit them. Plus, some publishers want to avoid ...

Dive Brief: Mobile ad tech company Kargo has achieved 100% ads.txt compliance, marking the first time a company has done so since the Interactive Advertising Bureau (IAB) launched the programmatic ad ...

AppNexus has announced it will disable buying from ad networks claiming to sell premium advertising inventory from media owners whose ads.txt files do not identify them as authorized resellers via ...

IAB AU ads.txt; SG millennials say ads don't get them; MCN single consumer view across platforms; INDO telco lockscreen ads; GroupM IN growth.