A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various ...

From the original ‘The Ultimate Driving Machine’ and more recent ‘Sheer Driving Pleasure’ and ‘JOY’ advertising campaigns, the slogans and taglines BMW has come up with have been some ...

In 2018, the 30th anniversary of "Just Do It," Nike took a bold stance by featuring former NFL quarterback Colin Kaepernick, ...

Advertising slogans should be short, intelligent phrases that capture the target audience's attention and make them stop and think.

We’ve nosed around YouTube to find ads from yesteryear with classic slogans - see if you remember any of these.

“Once upon a time” is how fairy tales begin. The phrase also can apply to stories about choosing a career. Someone in a group of aspiring advertising and design students once asked me my ...

Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers ...

Like old songs, advertising slogans evoke images of people, places and experiences imprinted on our individual-and collective-consciousness.

Many major businesses do a poor job of communicating their identities by using meaningless phrases in taglines or slogans.

Dodge shortens ad slogan. Grabs life, but not horns. BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline.