COLOGNE, Germany--(BUSINESS WIRE)-- dmexco — Adobe (NAS: ADBE) today unveiled a new dynamic tag management capability for Adobe Marketing Cloud that dramatically speeds up the process for tagging ...

Adobe has unveiled a new dynamic tag management capability for Adobe Marketing Cloud. The tag aims to dramatically speed up the process for tagging content to be measured and optimised across web ...

With the announcement of Adobe Launch, Adobe adds a new element to its Cloud Platform. In this exclusive news analysis, we explain why Adobe sees this as a big advancement in tag management. Step back ...

Dynamic tag management supports both Adobe and non-Adobe tags. While currently available to all Adobe Marketing Cloud customers, Mellor said that in the future dynamic tag management will be extended ...

Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...

Everyone wants some level of personalization when they visit a website, a mobile site, whatever. Even anonymous users expect some level of it. And that means tags, in some form, need to be on web ...