Ad tracking in Google Chrome is nothing new, but it looks slightly different now Google’s Topics API is rolling out more widely. If you’re not comfortable sharing your interests with ...

Learn more about Google's new ad tracking Topics API and even how to opt out of it in your Google Chrome browser.

This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry defined by widespread fragmentation.

(NEXSTAR) — If you use Google Chrome, you may have received a new pop-up in recent weeks, warning you about its new “enhanced ad privacy.” However, without a little effort on your end, your ...

London-based AD-X Tracking is seeking to shed light on mobile ad campaign expenditures and has revved up its global presence with new offices in San Francisco and Berlin. Founded in 2012, AD-X helps ...

Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.

Podbean is set to host its latest event in the Advertising Bootcamp training series, focusing on podcast advertising tracking.

AD-ID, created by the 4As and ANA to serve as a universal identifier for ad creative that helps track where and how assets run across platforms, is now being mandated by the actors’ union SAG-AFTRA.

After major EU privacy enforcement hit Meta's tracking ads business earlier this year, the tech giant has confirmed it will be changing the legal basis for microtargeting users in the region.

It pays to speak up. After being introduced to the ckbk cookbook service, Adam Engst expressed his disappointment in the app asking to track and was rewarded a few weeks later with an update that ...

When my editor asked me to track all the ads I saw in a day, I wasn't sure how it would go. I saw over 130 ads, but I didn't mind most of them.

It could potentially replace or augment cookie-based ad targeting by using contextual information retrieval rather than relying on individual user tracking.