The AIs are here. Now they need an ad network. In all seriousness, last month saw the public release of ZeroClick, an ad ...

Ad networks managing network yield with ATDs may find that certain deals sold by their own direct sales team are no longer competitive to the agency trading desk firehose. If the agency trading desks ...

Advertising - Ad networks offer a flexible and more efficient way to reach and segment consumers. Advertisers can meet ambitious goals by leveraging the networks' mass reach, diverse targeting options ...

Find out how to choose which ad network is best for you. There are more ad networks out there than you can shake a stick at, so let us help you decide.

What ad networks want ultimately is low trouble, high reward sites. Having a high user count, well-placed ads and a support team the ad network can work with to implement more advanced campaigns ...

As middlemen, ad networks could provide advertisers and publishers with the space to pool their first-party data. By facilitating the sharing of first-party data, ad networks could help advertisers to ...

There are ad networks, ad exchanges, yield optimizers, and data management platforms. Some of companies in this space combine technology functions, others are focused primarily on managing ad ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead ...

Over at iMedia, Chris Weiss, director of marketing at ad network LucidMedia, offers up an impassioned defense against the growing sentiment that ad networks may be on the way out. While Weiss is ...

AOL acquired Internet advertising firm Quigo Tuesday in its latest move to transform itself into an ad network. And given AOL's financial state the rejiggering is a good idea.

Healthline, which already acts as a third-party editorial provider to many health sites, is launching a third-party ad network.