AMC Theaters will have even more ads ahead of its feature film screenings. In 2019, Cinemark and Regal signed a deal with ad ...

The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” ...

The Movie" approaches, Regal Cinemas and Cinemark are racing to the front of the pack with merchandise to rev up excitement.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

AMC Theaters is rolling out two exclusive souvenirs to celebrate the June 20 release of Disney and Pixar’s highly anticipated animated film "Elio." ...

As part of a new deal with American cinema advertising company National CineMedia Inc., starting next month, AMC Theatres will be delaying the start times of movies even more.

AMC Theatres is also hosting a Lilo & Stitch Opening Night Fan Event on May 22. ... Cinemark Lilo & Stitch Merchandise . Based on the 2002 animated movie co-written and co-directed by Chris ...