There may be no Black Friday label put on this deal, but it sure feels like a Black Friday deal! Right now, the Amazon Fire TV Stick 4K has dropped to a brand-new best price: it’s now available for $22 on Amazon, a whopping 56 percent off its usual $50 price.

Amazon is marking down a slew of its products for Black Friday and that includes its streaming devices. Currently, the Fire TV Stick 4K Max is down to $33 from $60 — a 45 percent discount that brings it to a new all-time low price.

Amazon is currently offering massive discounts on its popular Fire TV Stick lineup and matches the deals seen during last year’s Black Friday and Prime Day events. These streaming devices have become a staple in many households and offer a convenient way to transform any TV into a smart entertainment hub.

While the Amazon Fire TV Stick 4K Max is a good option for streaming, we also use it for something a bit different: playing retro games. Our senior reporter Jeff Dunn bought one to play games from the PS1,

Amazon is already rolling out some impressive early Black Friday deals after announcing its official sale dates. The standout offer is the Fire TV Stick 4K, now at its lowest-ever price of $21.99 (according to camelcamelcamel) beating its previous best of $25 during Prime Day.

Hop on over to Amazon and you can find the Fire Max 11 tablet —which is the latest model—available for the discounted price of $140. Right now, Amazon has it marked down by 39%: originally listed at $230,