Disney+ and Hulu lead the list of streamers in total TV advertising impressions in 2020, according to ad tracking firm iSpot.

Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agencies and advertisers real-time TV attribution and OTT measurement.

TV advertising measurement company iSpot is expanding its audience efforts to more granular “person-level” data for cross-platform campaigns.This person-level measurement goes beyond standard ...

If there is one complaint I hear most often, it is that agencies and advertisers would love to see these silos disappear so that they could more easily get a big picture view that will help them ...