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Snap joins Meta, Google and Apple in trying to shape the future of computing with the release of high-tech glasses. Efforts to get people to wear a computer on their face will ramp up in 2026.
Snap's ads business is cratering, partly because of privacy changes by Apple. Apple has made it easier for users to opt out of ad-tracking, hurting revenue for firms like Snap.
For Apple, Snap could offer value on multiple levels. Beyond iMessages, which some see as a sort-of inclusionary social network, Apple doesn’t have a foothold of any kind in the space.
Apple has accused a former engineer for its Vision Pro headset computer of stealing company trade secrets before starting a new job at Snap, according to a lawsuit filed in California last week.
Apple today shared a new ad titled "Snap-a-Mole" in the UAE, Saudi Arabia, and Turkey to highlight the iPhone 16 Pro 's ...
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