NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

NBC’s upcoming NBA coverage will include the AI-generated voice of Jim Fagan, a longtime sports narrator who died in 2017. In ...

It’s happening right now to beloved sportscaster Jim Fagan. Fagan died in 2017, but NBC is planning to give him his job back ...

NBA fans’ viewing experience will look different later this year, but there will also be a touch of nostalgia.

NBC has divided fans with its announcement that it would be using the late Jim Fagan's voice for promotional materials, as ...

NBC has announced that it will use the voice of legendary announcer Jim Fagan for its upcoming NBA coverage, with the late ...

The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

Fans will have a familiar voice greet them when they turn into an "NBA on NBC" broadcast for the first time in two decades.

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

NBC is bringing in a legend from the '90s when it comes to its upcoming NBA coverage. The brand will be using the ...

NBC Sports will be bringing some history to its upcoming NBA broadcasts via a former Mountaineer. Ahead of its rights deal ...