TAG Heuer Returns

Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.
Tag Heuer Returns as Official Timekeeper for Formula 1
TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.
How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied association with motorsport's main event.
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1.
F1 confirms new official timekeeper to replace Rolex
Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 and 2003. High-end Swiss watchmaker Rolex had been a partner to F1 since 2013. F1 is celebrating its 75-year anniversary in 2025 and will hold a first-ever joint-season launch at the O2 in London on 18 February.
Tag Heuer Reigns as F1's New Timekeeper
Tag Heuer replaces Rolex as Formula One's official timekeeper under a 10-year partnership with LVMH. Reviving its long-standing association with F1, the brand will feature prominently at races with branding and activations.
TAG Heuer becomes official timekeeper of Formula 1
The luxury watch brand will have a significant presence both on and off the track, through trackside branding, Fan Zone and Paddock Club activations.
Tag Heuer in as F1’s timekeeper as LVMH deal takes shape
Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
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TAG Heuer Returns As The Official Timekeeper For Formula 1 In 2025
TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ...
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TAG Heuer replaces Rolex to become F1's official timekeeper from 2025
Ahead of the 2025 season, F1 has announced that French watchmaker TAG Heuer will replace Rolex as the sport's official timekeeper.
TAG Heuer returns to Formula 1 as official timekeeper
If you're a fan of Formula 1, 2025 is set to be a landmark season. After more than a decade behind the wheel of the silver ...