In a bold move that proves he’s not just a titan of the Formula 1 track, Lewis Hamilton has entered the high-stakes world of luxury fashion, unveiling his debut as a guest designer for Dior’s lifestyle capsule collection.

The Formula 1 champion and Dior brand ambassador appears in ads for the lifestyle capsule collection he guest designed with Kim Jones.

In exciting news, Lewis Hamilton’s first Dior campaign has been unveiled. Next, Beyoncé has revealed a campaign with Levi’s, the beloved denim brand. Additionally, luxury brand The Row has launched a new collection for the first time in Paris.

Dior gave Paris Fashion Week a shot of Olympic adrenaline Tuesday with a troop of athletic Amazons striding down its runway amid whizzing arrows.

Even if you’ve never attended a fashion show in your life, you know the way it works: Photographers crowd inside and out, snapping pictures of celebrities trotting into the venue and preening in the front row.