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Dell kills XPS brand

Android Authority · 22h

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

TechSpot · 14h

Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings

Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The devices feature a new naming convention designed

PCGamesN · 22h

Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.

Dell, Apple

ExtremeTech on MSN · 2h

Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ownership of words like "pro" or "max," as reported by PCWorld.

MacRumors · 8h

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

Business Insider on MSN · 12h

Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."

PCMag on MSN22h

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

AllTheThings.Best on MSN2h

Dell Inspiron 15 Touch Laptop with Core i7 Now Under $450

This content may contain affiliate links. If you would like to support us and use these links to buy something, we may earn a ...

4h

Dell Revamps Its 2025 PC Lineup Under New Streamlined Branding

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...

PCMag on MSN22h

Hands On: Dell's 16 Plus 2-in-1 Says Adios to Inspiron, Hello to 'Lunar Lake'

During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while ...

22hon MSN

Dell is refreshing and rebranding all of its PCs: What all the new names mean

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

3hon MSN

Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

22hon MSN

Dell launches newly rebranded laptops at CES 2025 to replace storied XPS, Inspiron, and other product lines

Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

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