Now brands are helping those displaced by the devastating wildfires in Southern California, which have already destroyed almost 2,000 buildings and forced 130,000 people to evacuate.

Airbnb is working with 211 LA to provide free, temporary housing for people who have been impacted by the Los Angeles wildfires, the company said.

As tens of thousands seek shelter from the wildfires ravaging Los Angeles, the short-term rental site Airbnb has made free rooms available to evacuees and major hotels are extending discounted rates to displaced residents.

Airbnb will work with 211 LA to identify residents in need of temporary housing and connect them to accommodations offered through Airbnb.org, the company’s non-profit arm which provides free stays through funds from the company and hosts who offer up their homes during disaster situations.

As multiple fires continue to spread through Los Angeles, Airbnb will offer free temporary housing for displaced residents.

Airbnb has announced that it will offer free and temporary accommodation to people displaced by the fires in California

Airbnb faces criticism for its handling of the California wildfires, with many accusing the company of an insensitive response after refusing to cancel a woman’s Los Angeles reservation during a wildfire that displaced tens of thousands of residents.

Airbnb is getting backlash after initially failing to cancel one woman’s booking for a property near the Palisades Fire ravaging Los Angeles, California. Ana Mostarac wrote on X that the company “failed in the moment when it matters most.