The company wants to avoid appearing to attribute price increases to U.S. tariffs on goods from China, where most Apple devices are assembled.

Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited

Apple is weighing price hikes for its upcoming fall iPhone lineup but is keen to avoid linking any increases to U.S. tariffs on imports from China, where most of its devices are assembled, the Wall Street Journal reported on Monday.