The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals overall, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

We’re in the final 15 hours of the Amazon Prime Day 2025 sales. At midnight tonight, all those slashed prices go back to their usual, sky-high RRP. This is Amazon’s biggest sales event outside Black Friday,

Amazon Prime Day 2025 is an extended four-day event this year, lasting from July 8 to July 11.This year, the available TV deals include many brand-new 2025 models that recently hit the shelves.The most incredible bargain (so far) is a 65-inch Panasonic OLED TV on sale for under $1,