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Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are now determined by artificial intelligence,

· 1d · on MSN

Delta Air Lines is using AI to set the maximum price you’re willing to pay

eWeek · 1d

Delta Uses AI to Set Personalised Prices for Some Flights: Is It Ethical?

This is how Delta Airlines is using dynamic pricing with AI to fluctuate prices for customers

Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...

1don MSN

Delta Air Lines' AI determines airfares for some passengers

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

2don MSN

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers)

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers) - We asked ...

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