KURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™ Every step you take starts with your heels—and it can get painful, fast. In fact, 80% of Americans experience foot pain, with heel pain at the top of the list.* At KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day. This heels-first focus paves the way for foot pain relief and whole-body wellness, so you can live a life you love. KURU Footwear. Heel Better™